Privacy policy.

1. Introduction

Welcome to The Penrose House. We are committed to protecting your privacy. This Privacy Policy explains how The Penrose House ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, communicate with us, or use our services, including our venue for corporate retreats, micro-weddings, and other events.

By using our Site or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect several types of information for various purposes to provide and improve our service to you.

A. Information You Provide to Us:

  • Contact & Booking Information: When you fill out a contact form, request a quote, make a booking, or fill out a LinkedIn Lead Gen Form, we collect personal information such as your name, email address, phone number, company name, and job title.

  • Event Details: Information you provide about your event, such as dates, guest count, and specific needs.

  • Payment Information: When you make a booking, we and our third-party payment processors will collect payment and billing information.

B. Information We Collect Automatically:

  • Log & Device Data: Like most websites, we automatically collect information your browser sends, such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Site you visit, the time and date of your visit, and other diagnostic data.

  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our Site and hold certain information. (See Section 4 for details).

3. How We Use Your Information

We use the collected data for various purposes:

  • To Provide and Maintain Our Service: To manage your inquiries, process your bookings, and provide you with our venue services.

  • To Communicate With You: To respond to your questions and send you information related to your booking or inquiry.

  • For Marketing and Advertising: To send you marketing communications that you have opted-in to receive, run and measure advertising campaigns on platforms like LinkedIn, Google, and Meta (Facebook/Instagram), and create "lookalike" audiences for advertising.

  • To Improve Our Site: To analyze how our Site is used so we can improve its design, functionality, and user experience.

  • For Security & Legal Compliance: To protect our property, prevent fraud, and comply with legal obligations.

4. Cookies and Tracking Technologies

We use cookies (small files placed on your device) and web beacons (also known as tracking pixels or tags) to collect data.

  • Essential Cookies: Necessary for the website to function (e.g., security, forms).

  • Analytics Cookies: We use Google Analytics to understand how visitors interact with our Site. This helps us improve our content and layout.

  • Advertising & Retargeting Cookies: We use the LinkedIn Insight Tag and the Meta Pixel to measure the performance of our ad campaigns and to show you relevant advertisements for The Penrose House on those platforms after you have visited our Site.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

5. How We Share Your Information

We do not sell your personal information. We may share your information with trusted third parties in the following situations:

  • Third-Party Service Providers: We share information with vendors who perform services on our behalf, such as our booking/channel manager, payment processors, email marketing services, and website hosting providers.

  • Advertising Platforms: As described in Section 4, we may share hashed or anonymous data with platforms like LinkedIn, Google, and Meta for advertising and measurement purposes.

  • Legal Requirements: We may disclose your information if required to do so by law, in response to a subpoena or court order, or to protect the safety, rights, or property of The Penrose House, our guests, or the public.

  • Business Transfers: If we are involved in a merger, acquisition, or asset sale, your Personal Information may be transferred.

6. Data Security

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. We use a variety of security technologies and procedures to help protect your data. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

7. Your Data Rights & Choices

Depending on your location, you may have certain rights regarding your personal information.

  • Opt-Out of Marketing: You can opt-out of receiving our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email we send.

  • Cookie Management: You can manage your cookie preferences through your browser's settings.

  • Access, Correction, & Deletion: Residents of certain jurisdictions (like California under the CCPA or the EEA under GDPR) may have the right to request access to, correction of, or deletion of their personal data. To make such a request, please contact us at the email below.

8. Children's Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from children. If we become aware that we have collected such information without parental consent, we will take steps to remove it.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By Email: [email protected]

By Phone: (972) 736-6520

By Mail: The Penrose House, Dallas Fort Worth Area, Texas